CBD is one of the derivatives of the hemp flower that is attracting more and more interest. People want to buy CBD products online. However, due to the lack of clarity in the regulation of their online sale, in the USA, sellers are sometimes confused. So, what is the position of the American law regarding the sale of CBD online?

Is CBD legal in the USA?

In general, yes. It is legal to buy and sell CBD products that contain less than 1% THC. The import, as well as the export of cannabis oil, requires authorization, the main regulatory body for CBD supplements. There are currently 38 hemp oil products approved for sale, but this number is increasing each month to include new products and companies. You can order other products from the US or Europe for home delivery. However, you run the risk of your package being held up at the border.

In USA, there are only a few CBD companies currently offering CBD products, but this market is expected to grow in the future, as sellers are finding certain ways to advertise CBD. Currently, the process to obtain a permit to import CBD oil through the govern body is relatively simple.

Do not make unproven health claims

Since one of your primary marketing goals is to educate your target audience, avoid making unsubstantiated medical or health claims. They are misleading claims to your customers (since there are no rigorous scientific studies to date to prove the therapeutic benefits of CBD) and the risk is that you will be harmed.

You may not target or attract minors

Promotion of your CBD products must not target or attract minors. Check that your sales platform to which your ads link applies age restrictions to enter.

Do not promote its consumption

The promotion of food products with CBD is increasingly complex. In fact, your consumption may not appear in your ads.

AD platform rules

Google and Facebook, the two main ad-buying platforms, do not yet allow the promotion of CBD derived from marijuana. However, it is now possible in offline platforms to advertise CBD products. As for Twitter and Instagram, advertisements for CBD products are prohibited there. That does not mean you cannot use them as tools to promote your business.

Instead, focus on disseminating information to your audience via links to your blog. Instead, avoid any claims related to health or CBD-related illnesses, as this can lead to the closure of your business and criminal penalties.